CURATING DENTAL CONTENT DOESN’T HAVE TO BE HARD

Call Now: 913-404-6200

Today we discuss content curation. CURATION folks, different from content CREATION. Content curation is the process of finding, reading and pushing out information that is relevant to your audience–complementing and supplementing the content that you are creating on your own. Sounds like a lot of work, eh? Stay with me…

The good news!

Content curation is a great way to expand your offering and provide information that may not be your area of expertise–but is certainly relevant—to your customers. It may even provide that extra layer of credibility for a service you are providing!

Think about it this way: Suppose you follow a bank on social media. They create lots of great custom content, which is fantastic. Creative (and way cute) checklists, detailed service overviews, and snazzy mortgage calculators. But at the end of the day, it is all from that bank. Created, developed, and paid for by that bank. If mixed into that custom content flow were also third-party articles that were helpful to you, as a bank customer, but not promotional or biased, perhaps even offering ideas/services outside of what the bank offers, wouldn’t that establish some serious street cred for that bank?

I am always impressed when I walk into a store, and the manager tells me that they can’t help me with exactly what I need, but they know the store on the other side of town that can! What!? They are seriously more interested in my benefit then theirs as a store!? They may lose the sale today, but I am definitely going to remember that and 1) come back and 2) tell that story to my friends and get them to that store! Same thing is true for your patients. I am not saying send them to other dental practices. I am simply suggesting that giving them the resources necessary to make the right decision for themselves can work wonders! It proves you truly care about them and are out for their best interest. Often curated content can help you show that.

Now the bad news…

The bad thing about content curation? It’s quite time consuming. Although it is super interesting—because trust me, you can learn a lot—it also means you gotta read it all and ensure what you are posting is something that 1) resonates with your patients and 2) you are alright with reflecting as your opinion. So, as easy as that sounds, it does take some serious time on your part. But….

BACK TO GOOD NEWS! There are tools to help!

Here are a few tools to help you find exactly the content you need, and quickly. Plus a bonus tip…

TWITTER: This is my all time fave, because I am already on it every day! Twitter is full of influencers pushing out awesome content ALL THE TIME! But you have to know how to quickly find it and sort through the chatter. Twitter searches and Twitter lists are your best bet to find exactly what you need! (Then you can use another favorite tool, BUFFER, and queue it up to be posted!)

POCKET: This is somewhat like a nifty bookmarking tool. You like? It is fantastic for content curation. When you find something you like, simply put it in your pocket. Then when you are ready to load up some curated stuff into your social media stream, just go to your ongoing list and, VOILA! Posts galore!

FEEDLY: Basically a fancy RSS feed, Feedly allows you to narrow down subject and source lists to pull together all relevant content for you in one nice spot. You can also SAVE FOR LATER, which is a great thing when you find stuff you like on the fly but aren’t wearing your content-loading hat at the moment.

BONUS SNIPLY:

Now, here is your bonus tip, for those still with me. Sniply! Sniply allows you to create a small banner ad that will layover any third-party site you send folks too. This is A-MAZ-ING! It is like free advertising. Sending your patients to the ADA’s website to learn about a root canal? At the bottom of that page, you can have a call-to-action with your logo that says “SCHEDULE YOUR APPOINTMENT NOW!”, and it links right back to your page. BOOM! No more lost patients.

You’ve got this!

So, content curation. Beneficial–yes. A little time consuming–yes. But with the right tools, you can maximize your time and reap the benefits! It is important to remember that content curation does not work on its own. It is a value-add to establish credibility and resourcefulness to your own content and service offering. You don’t want to only push out other people’s stuff all day long; then you lose your street cred since you aren’t offering an opinion or value of your own. Creation and curation. Milk and cookies. Peanut butter and jelly…ok, you get it.

< Older Post

Newer Post >

Mail

How Google Ask Maps Will Change How You Attract Patients

By Sean Hamel • January 23, 2025

Google’s new Ask Maps feature is a game changer for dental practices. As the AI-powered replacement for the outdated Google Q&A tool, Ask Maps allows patients to ask specific questions about your practice and receive instant, accurate responses. This isn’t just an update, it’s an opportunity for dentists to connect with more patients and build trust in a highly competitive market. What Is Ask Maps? Ask Maps is a feature in Google Maps that uses artificial intelligence to provide answers based on trusted data. It pulls information from your Google Business Profile, reviews, website, and other reliable sources to respond to user questions. Examples of what patients might ask include: Do they offer Invisalign? How do I book an appointment? What do their reviews say about their cosmetic dentistry services? The AI responds with detailed, accurate answers tailored to your practice, eliminating outdated user-generated responses. Why Dentists Should Care About Ask Maps Patients often decide on a provider based on the information they find online. Ask Maps ensures they receive accurate, engaging answers about your services, helping you stand out from the competition. An optimized presence on Ask Maps can result in higher trust, increased patient inquiries, and more appointments booked. How Ask Maps Works Ask Maps gathers data from: Google Business Profile : Details like your services, operating hours, and photos. Reviews : Google reviews and those from third-party platforms. Your Website : Key content about your practice, team, and services. Social Media : Profiles such as Facebook and LinkedIn are also considered if other data sources are insufficient. If your online presence isn’t robust, Ask Maps may fail to provide answers, potentially costing you opportunities. How to Maximize Your Practice’s Presence on Ask Maps Here are actionable steps you can take to optimize your online presence: 1. Optimize Your Google Business Profile Ensure all practice information is accurate, including hours, services, and contact details. Regularly update high-quality photos of your office, team, and equipment. 2. Enhance Your Website Provide detailed answers to common patient questions like “What does a root canal involve?” or “How do I know if I need braces?” Include professional images, videos, and clear calls to action to improve engagement. 3. Encourage Reviews Ask satisfied patients to leave Google reviews. Respond to all reviews (positive or negative) to show professionalism and care. 4. Maintain Social Media Profiles Keep platforms like Facebook and LinkedIn updated with accurate and consistent information. Use these channels to share patient success stories, team introductions, and practice updates. 5. Regularly Update Photos Upload fresh, high-quality images to your Google Business Profile and website to maintain relevance and engagement. Why Story-Based Marketing is the Key to Success At The Art of Dental Marketing, we understand that facts alone don’t drive patient decisions, stories do. That’s why we developed the StoryBuilt™ Engine , which combines advanced SEO with story-based marketing to help your practice connect emotionally with patients while ranking higher in search results. SEO That Converts : Our strategies ensure that patients find your practice when they search for services in your area. Story-Based Content That Resonates : Patients want to feel understood. By using stories, we help you build trust and loyalty with your audience. Story-based marketing enhances how tools like Ask Maps present your practice, ensuring your message is emotionally compelling and highly visible. Take the Next Step Ask Maps is just the beginning of AI’s impact on patient engagement. Ensure your practice is positioned for success by leveraging this new tool alongside proven marketing strategies. Schedule a call with our CEO, Sean, today to learn how we can optimize your online presence, attract more patients, and help your practice thrive. Let’s tell your story and grow your practice together.

How to Move Your Website Without Losing SEO

January 22, 2025

Website migration is a critical step for dental practices looking to switch marketing providers or improve their online presence. However, a poorly executed migration can lead to lost search engine rankings, reduced traffic, and patient confusion. Most dentists want better marketing without the hassle of building a new website. By understanding the key aspects of website migration, you can guide your marketing team to protect your online visibility and ensure a smooth transition. Why Website Migration Matters for Dentists A website migration involves moving your website to a new provider, hosting platform, or content management system. This process often comes with goals like improving site speed, security, or user experience. While these improvements are valuable, mishandling the migration process can cause significant issues. When search engines can’t find your pages due to broken links or missing redirects, your rankings drop. This makes it harder for patients to find you online. Traffic decreases, and potential patients may visit competitors instead. Revenue can be affected if these issues persist. What to Ask Your Marketing Team Before Migrating To safeguard your practice during a website migration, it’s essential to ask your marketing team key questions: Are you backing up the current website? A full backup of all content, images, and settings ensures nothing is permanently lost if issues arise during migration. Will you implement 301 redirects? Redirects are crucial for maintaining your search engine rankings. They ensure patients and search engines are directed to the correct pages on the new site. Are you auditing the current site’s content and performance? Identify high-value pages with the most traffic, backlinks, or conversions. These pages need special attention to protect their rankings and visibility. How will you protect SEO elements? Your marketing team should carefully review and update metadata, internal links, and header tags to preserve your search engine performance. Is there a testing process before launch? A staging environment allows your marketers to check for broken links, missing content, and technical issues before the new site goes live. Common Pitfalls to Avoid During Migration Mistakes during migration can harm your online presence. Broken links frustrate visitors and lead to lost traffic. Missing pages cause confusion for patients and damage your credibility. Slow load times hurt your user experience and can negatively impact your search engine rankings. Introducing BYOW: Bring Your Own Website At The Art of Dental Marketing, we understand that dentists want better marketing without starting from scratch. That’s why we offer BYOW... Bring Your Own Website. You can come to ADM with your existing website and still take full advantage of our Storybuilt™ Marketing Engine. Our process is designed to make transitions seamless. We protect your SEO, handle the technical details, and transform your website into a powerful marketing tool that creates emotional connections with patients and drives real growth for your practice. How The Art of Dental Marketing Can Help Unlike other agencies, we don’t require you to build a new website to work with us. Our team ensures your SEO is protected during the migration, handles the technical aspects, and makes the process quick and stress-free. With our Storybuilt™ Marketing Engine, we amplify your website’s impact, making it a tool for meaningful patient engagement and practice growth. How to Move Forward If you’re considering switching marketing providers but want to avoid the hassle of building a new website, The Art of Dental Marketing is here to help. With BYOW, you bring what you’ve got, and we’ll handle the rest. Contact us today to learn how we can make your website transition easy and effective. Protect your practice’s online presence and keep attracting patients with a seamless migration.